The Challenge
What Mabat Viewer Was Facing
Mabat Viewer's geospatial platform was powerful but inaccessible. New users faced a steep learning curve with no guidance, causing activation to stall — users would explore for a few minutes and leave without completing a meaningful action. The product had strong renewal rates among power users but could not convert new accounts.
The Solution
What We Built
We rebuilt the first-use journey around a progressive activation model. A guided tour highlighted three core workflows in the first session, with contextual tooltips appearing only at the right moments. Layer controls were reorganised by use-case rather than technical category, and the map interface was simplified to surface the most-used tools without sacrificing depth.
Results
Measurable Outcomes
✓58% improvement in new user activation within the first session
✓Day-14 retention increased from 29% to 54%
✓Support requests from new users fell by 44%