What access do you need from us?

Your live product (staging is fine if needed), read access to your analytics — GA4, Mixpanel, Amplitude, PostHog, whatever you use — and a fifteen-minute briefing on which metrics you most need to move. If you have Hotjar, FullStory, or any session recording tool, access to that accelerates the audit significantly. We can usually start within forty-eight hours of receiving access.

How much does a conversion-focused audit cost?

A focused audit of a single conversion flow with quick-win identification and A/B test hypotheses starts at £1,200. A full product audit with multi-funnel analysis, competitor benchmarking, and a prioritised action roadmap typically costs £2,800 to £5,500 depending on product complexity and the number of flows analysed.

Can you help us implement the quick wins after the audit?

Yes. Many teams move directly from audit to a design sprint where we fix the highest-impact issues identified. We can also hand the quick-win list to your development team with specifications detailed enough to implement without further design input. Either model works — we are flexible based on your team's capacity.

How is this different from running our own A/B tests?

A/B testing tells you which version wins — but only if you are testing the right things. Most teams test surface-level variations (button colour, headline copy) because they cannot identify the structural problems that are actually causing drop-off. Our audit identifies those structural issues first, then generates A/B test hypotheses that target the real conversion blockers. The result is tests that move metrics meaningfully, not incrementally.

UX Audit

A conversion-focused audit built for teams that need to move metrics fast. We map your funnel drop-off points, identify quick wins you can ship this sprint, and generate A/B test hypotheses backed by data — not opinions. Designed for startups and growth teams who need actionable output, not a sixty-page report.

Conversion funnel drop-off mapping with revenue impact estimatesQuick-win identification (fixes you can ship this week)A/B test hypothesis generation with expected impact sizingMobile-first experience teardownOnboarding and activation flow analysisCompetitor conversion benchmarkingPrioritised action list ranked by metric impact and dev effortGrowth-team-ready output (backlog items, not design essays)

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Conversion-Focused UX Audit: Find the Leaks, Fix What Matters, Move the Numbers

Your funnel is leaking somewhere. Users are signing up but not activating, adding to cart but not checking out, starting onboarding but dropping off before they hit the moment that makes them stay. You have tried A/B testing button colours and headline copy, but the numbers are not moving because the real problems are structural — and you need someone to identify them specifically so your team can fix them fast. That is what our conversion-focused audit does. We go through your product with one question in mind: where exactly are you losing users, and what is the fastest path to getting them back?

How We Find Your Conversion Killers

We focus on the intersection of usability problems and business impact — because not every UX issue matters equally, and your development bandwidth is limited.

Funnel Mapping and Drop-off Analysis: We map your critical conversion paths step by step — sign-up to activation, browse to purchase, trial to paid — and identify the exact stages where users are falling out. Each drop-off point is quantified with estimated revenue impact based on your traffic and conversion data.
Quick-Win Identification: We flag the problems that can be fixed in hours or days and will produce immediate, measurable improvement — form field issues, confusing CTAs, broken mobile flows, unnecessary friction steps. These go into a "ship this week" list that gives your team instant momentum.
A/B Test Hypothesis Generation: For issues that require validation before committing to a solution, we produce structured A/B test hypotheses — each with a clear problem statement, proposed variation, expected metric impact, and recommended sample size. Your growth team gets a testing roadmap, not guesswork.
Competitor Conversion Benchmarking: We review how your direct competitors handle the same user flows — sign-up, onboarding, checkout, upgrade — and identify specific opportunities where their approach outperforms yours and where you have a genuine advantage to exploit.

What You Get

Output designed for a growth team's workflow — backlog-ready, metric-linked, and built for speed.

Funnel analysis with step-by-step drop-off quantification and revenue impact estimates
Quick-win list: fixes ranked by speed of implementation and expected conversion lift
A/B test roadmap with five to ten structured hypotheses and prioritisation guidance
Mobile experience teardown with device-specific findings
Competitor conversion benchmark comparing your key flows against three to five competitors
Prioritised action list formatted as backlog items with effort tags (hours/days/sprint)

When This Pays for Itself

Your conversion rate has flatlined and you have exhausted the obvious optimisations. Users are signing up but churning before they experience the product's value — and your activation metric will not budge. You are spending on acquisition but the return is not scaling because your funnel is losing users faster than you can bring them in. You have inherited a product from a previous team or agency and you need an honest assessment of what is working and what is costing you before you invest in scaling. You are preparing for a funding round and you want to show investors that you understand your conversion mechanics and have a data-backed plan to improve them. In each case, a conversion-focused audit identifies the highest-leverage fixes and gives your team a clear sequence for tackling them.

Why UX Design Agency for Conversion Audits

We have audited conversion funnels for SaaS products, marketplaces, e-commerce stores, and mobile apps at every growth stage — from pre-product-market-fit startups to scale-ups processing thousands of transactions daily. We know what "good" looks like at your stage, and we calibrate our recommendations to your development capacity. Our output is written for founders, growth leads, and engineers — not design portfolios — and every recommendation includes an effort estimate so your team can plan sprints around it. We do not give you a wish list of theoretical improvements. We give you a ranked list of the changes most likely to move your numbers, with the fastest wins at the top.

If your metrics need to move and you want to know exactly where to push, book a free consultation and we will tell you what we would audit first.

Frequently Asked Questions

A focused conversion audit on a single key flow — sign-up to activation, or browse to checkout — takes three to five working days. A full product audit covering multiple funnels, competitor benchmarking, and a complete A/B test roadmap typically takes one to two weeks. If you have a board meeting or fundraise deadline driving the timeline, tell us and we will scope accordingly.

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