The Challenge
What PriceZ Was Facing
PriceZ had strong top-of-funnel traffic but a checkout abandonment rate above 74%. Users were dropping off between product comparison and purchase — overwhelmed by competing price data, unclear value signals, and a checkout flow that required too many decisions before committing.
The Solution
What We Built
We ran A/B tests across six checkout variants to isolate the highest-impact changes. The redesign introduced a single-column comparison layout with progressive disclosure of pricing detail, clear trust signals at the point of decision, and a streamlined three-step checkout. We also reduced form fields from eleven to five.
Results
Measurable Outcomes
✓29% lift in checkout conversion within 30 days of launch
✓Cart abandonment rate fell from 74% to 51%
✓Average order value increased by 18% due to improved upsell placement