The Challenge
What Spander Was Facing
Spander's freemium model was not converting. Users reached feature limits and encountered a generic paywall with no context — blocking them at the worst possible moment and prompting immediate churn rather than upgrade consideration. The gap between free and paid value was unclear, and pricing page visits converted at under 4%.
The Solution
What We Built
We designed a contextual monetisation layer that surfaced upgrade prompts at moments of peak value realisation — after a user completed a successful workflow, not when they hit a wall. We rebuilt the pricing page with a benefit-led comparison matrix and introduced an inline trial of premium features before the upgrade ask. A/B testing across six upgrade trigger variants identified the highest-converting moments.
Results